Supplementation Law: Value Add for Growth


Every living thing is an adaptive environment and the same rules apply to managing and influencing the environment based on the science of evolution.

Within an adaptive environment — whether the relationship is between two entities or multiple entities –the maximal strategy for growth, or the supplementation law as it is referred to, is based on the mutual value-add that each entity brings to the relationship.

For two entities to get into a relationship there must be a value-added benefit that makes the entities grow together. Essentially by being in a relationship the two entities must grow more and be better together. This is the maximal strategy for growth.

If there is no value add benefit then the relationship will not exist.

Evolutionary entities have a higher capacity for developing value-add in their environment due to their conceptual thinking ability. At the highest level, evolutionary leaders think conceptually at a maximum capacity while considering the wide context and the greater good.

Evolutionary entities also portray higher-than-average ethical intelligence, emotional intelligence, and a propensity for being highly adaptive.

Combined, these traits of an evolutionary entity, resulting in a tendency toward increased innovation and accelerated growth.

Innovative companies are groups of innovative individuals, in other words, companies made up of a large number of evolutionary individuals will generally be a more evolutionary group overall.

Now if you can imagine a company developing an evolutionary strategy for each of the relationships that are key for the company (employees, customers, investors, community, etc.) then understanding the science of evolution provides an advantage and ensures that the company will better manage and influence the adaptive business environments for greater success.

Read more about the indicators of success for predicting innovation for growth with this article.